Speechwriting is a role that often finds good communicators, whether they've been formally trained or not. Telling a compelling story to an audience of any type and size can seem daunting, but the principles of good writing can help turn a few ideas and messages into a speech that connects with and motivates its listeners.

 

Generative artificial intelligence promises to speed speech preparation, research, illustration and editing, but the human touch remains essential in delivering our key messages to those we most want to hear them. Thorough planning, adroit use of rhetorical techniques and deep audience awareness can produce a truly effective speech that can also form the basis of so many other communications products across different platforms.

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Global Editor offers speechwriting workshops built around hands-on, practical instruction and exercises that emphasise strong English communications skills. The workshops also hone research, audience differentiation, feedback, illustration, speaker relations and teamwork approaches to smooth the process and produce high-quality speeches with meaningful impact.

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